Chinese market chief inspector / the selling manager is outstanding case is handpick
Article / Changshu city Saidipi Wu Ying of dress limited company
In recent years, as too storehouse skin the aggravate that the market competes, a few cheap skins manufacturing company is in too the storehouse made vicious price war on the market, attracted the customer with one very sensitive to the price part. And meanwhile, as a result of too the abidance of city per capita level grows the storehouse, a few buy Saidipi so the famous brand that the client begins to change an entrance to famous brand or domestic company produces. Saidipi dress limited company too the sale of inn mixes the storehouse the growth of profit is apparent hasten delay. If cannot reverse the condition of client prediction of a person's luck in a given year, too storehouse the sale of inn and profit will appear the situation of negative growth.
For stability too storehouse the client team of inn, reduce the client's prediction of a person's luck in a given year, I am in too inn attempt began the storehouse to consider repletion meaning to run an activity, got certain result.
Ground of can longer period is loyal to the client of satisfaction of a height enterprise, can buy more companies new product increases the class that buys a product, can have good opinion to company and its product and undertake conduct propaganda for them, can ignore the brand of competitor and advertisement, meet those who drop a business trade cost.
The client of satisfaction is an enterprise best advertisement
Customer satisfaction basically contains the content of 3 administrative levels.
The first administrative levels is corporeal satisfaction, this is the core of customer satisfaction. The company makes through offerring the use value of the product the client feels the satisfaction of materially.
The 2nd administrative levels is mental satisfaction, it is the satisfaction of the generation in the product form that the client offers in consumptive enterprise and denotative process. The element such as Wu of kimono of the exterior of the product that mental satisfaction basically offers through the enterprise, colour, brand supports.
The 3rd administrative levels is social satisfaction, it is the maintenance that social profit can realize in the process that the client is being bought and consumes the product that the enterprise offers and social culture is harmonious. Social satisfaction basically relies on product place accumulate contained moral value, social culture value and zoology value will come true.
If the enterprise is the demand of contented client merely, so, when competitor offers more charming thing, these clients get lost the brand of competitor easily. One packs tasted findings report specification about consumption, of 44% changed a brand later according to weighing satisfactory client so; And satisfactory to commodity quality and value height client won't get lost another brand easily.
The enterprise should create a more constituencies, an important way is to retain old customer, make existing client becomes dutiful customer, attract potential customer through them. To an enterprise, sell outstanding achievement 80% come from at old client repeat buy. Accordingly, want to obtain good sale outstanding achievement, must retain old customer, make its duplicate the product that buys a company ceaselessly, and do not turn to the product that buys rival. The enterprise maintains the time of old client to grow more, the outstanding achievement that it obtains also will be jumped over big. The data shows, the cost that attracts a new customer is 5 times of the old customer that retains a satisfaction; To profit rate, attract a new customer and lose an old client to differ 15 times. Accordingly, while the enterprise is developing new customer if lost old customer, although sale is returned,can maintain so changeless, but profit also can be reduced substantially. Because this is right for any enterprise, retaining a customer is more important than attracting a customer, and the key that holds a customer is customer satisfaction.
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