51 arrived, many joining in that inn wants to lend this golden week the large base that exhibit a fist, doing a few work is above criticism, but organize what activity, how to go doing, became first issue. Here, advocate peace to each hall manager a few proposals.

One, the error that avoids sales promotion

Join in the sales promotion activity of inn has a plenty of a basis before experience judgement, think to should get sales promotion in a certain time, some moment are complete as a result of a few act of adversary decide temporarily. It is no matter return be the circumstance according to adversary to decide temporarily by experience, many sales promotion activities have blind part.

1, " sale busy season should come, I should get a sales promotion " .
The climax that for instance around of 51 section, 11 section, Spring Festivals are major consumable period. As a result of this time consumer buy intention stronger, each businessmen also these a few when the dot regards as key. But be in when each businessmen this moment vigorously sales promotion when, its consequence offsets each other on certain level. The fact proves, sales promotion is gotten in these moment, spent huge effort, the effect instead may not is like person meaning. Actually, these long holidays are told to sufficient cure industry, major area is Tan Ji, this is not people is not willing to become sufficient cure, however more wonderful thing wants to do. It is to want to be compared with other spending group go all out, still withhold capital win by striking only after the enemy had struck, be about to be weighed in the hand.

2, " adversary is in get sales promotion, we also should get sales promotion " .
Many joining in that inn sees adversary is in organize sales promotion activity, very afraid meeting affects his sales volume, also organize an activity with respect to him requirement. In fact, what if see the expression of adversary completely come,decide oneself is decision-making, can be pulled by adversary nose goes. Respective particular case is different, the market background that is faced with is different, the resource that can use is different also, the real sale situation of respective product is different also, must the analysis of be practical and realistic is concrete circumstance, redo is decision-making. The course of action that such blinds adjust him according to the tendercy of adversary lacks what whole considers to reflect on sales promotion just about.

3, " sale state is not at present satisfactory, do a sales promotion to be stimulated " .
Cause certain period to sell outstanding achievement not the cause of beautiful is probable be many sided, and inn-keeper from the top down regards sales promotion as very easily cure-all panacea, and do not wish to be analysed deep cause sale outstanding achievement not the prime cause of beautiful. Our country market is begged for be more than on the whole, consumer faces congener product to often have a lot of choices, and other all sorts of elements may produce an effect to the sale. Below a lot of circumstances, impertinent sales promotion even if obtain temporarily outstanding achievement, also be to be in overdraw the market, leave difficulty in the future. And the appeal that too frequent sales promotion can reduce a constituency, final discovery sells at all without sales promotion do not move, and the effect of sales promotion also worse and worse.
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